Sold for A$220
Framed cardboard poster: Look Mum! Milk in Tubes. Tongala Full Cream Sweetened Condensed Milk. (Victoria). Household. Dairy. Framed cardboard advertising poster. Frame: 613 x 475 mm. 1950s
Excellent. (N/A). Professionally framed, we have not removed this from the frame for this reason. Some lovely knots in the wood. The glass is fine over the top, some sticker residue to it will clean off. The poster itself is thick cardboard. The colours are vibrant. A few little spots of stain. A few surface creases to be found. In 1956 the Tongala Milk Products Co of Melbourne were marketing their sweetened condensed milk in tubes. They demonstrated this new invention at the Food Exhibition claiming that milk will keep indefinitely in the tubes! What a wonderful, original piece of advertising relating to the Melbourne dairy industry! This is the same example as sold back in Auction 23, Lot 564. Estimate: $75-150
